This project, comprehensively produced by Yasushi Akimoto, was launched to create a new male idol group.

The project name, "Cloud ten," was chosen to surpass "Cloud nine," which signifies ultimate happiness, and to deliver happiness that exceeds even that.

A theater with approximately 300 seats will open on August 2, 2026, inside "DiverCity Tokyo Plaza" in Odaiba, Tokyo, and will serve as the project's dedicated theater to deliver new forms of entertainment. The group currently consists of 30 members, and aims to debut as a new group from here.